323 | Vegan Marketing Success Stories with Sandra Nomoto
Our guest this week on the pod is Sandra Nomoto. At 25 years old, Sandra founded Conscious Public Relations Inc, an award-winning vitural agency that certified as a B Corp. After a decade in business, she wrote The Only Public Relations Guide You'll Ever Need in 2019. More recently, Sandra pivoted to working with vegan businesses and authors, Her new book is Vegan Marketing Success Stories.
This episode is sponsored by the coaching company of the host, Paul Zelizer. Book a Strategy Session if you can use support growing your impact business.
Resources mentioned in this episode include:
Vegan Marketing Success Stories: Interview with Sandra Nomoto
NOTE: While it’s not perfect, we offer a transcript and the below summaries by Castmagic for those who are hearing impaired or who don’t find listening to a podcast enjoyable or possible.
You can read the full transcript of this episode here.
Key Topics and Bullet Points
1) Introduction to Sandra Nomoto and Vegan Marketing
- Sandra Nomoto's background and path to veganism
- Evolution of Sandra's career into vegan-focused marketing
- Overview of Sandra's work and the vegan movement's growth
2) The Importance of Sustainability in Vegan Businesses
- Critique of over-reliance on large vegan corporations like Beyond Meat
- Advocacy for sustainable practices within the vegan industry
3) Sandra Personal Journey to Veganism
- Health issues leading to a vegan lifestyle
- Influence of the documentary "Earthlings" on her choices
- Gradual elimination of meat and decision to fully transition to veganism
4) Vegan Business Example: Empowering Veganism in Aruba
- Strategies used to raise vegan awareness in Aruba
- Partnership with local authorities to promote veganism
- Success in making Aruba a vegan-friendly destination
- Introduction of Vegan Hospitality to support upcoming vegan consultants
- Sharing resources for those transitioning to a vegan lifestyle
5) Marketing and PR Insights for Vegan Businesses
- Essential marketing tactics for success: websites, blogs, social media, and email lists
- Finding a unique angle in vegan marketing
- The shift in marketing trends from traditional media to digital marketing
6) Understanding Conscious Public Relations
- Sandra's conscious PR approach aligning with personal values
- Rebranding and evolution of Conscious PR for shared value clients
- Importance of community engagement and mentorship for value-driven work
7) The Role of Mentorship in Business
- Sandra's experiences with finding mentorship
- Paul Zelizer's emphasis on the value of good mentorship in the field of social ventures
8) Sandra Nomoto's Self-Published Book on PR
- Impact of "The Only Public Relations Guide You'll Ever Need" on Sandra's career
- Insights on transitioning from a PR business to a vegan-focused path
9) Influence in the Vegan Market: Success Stories
- Meredith Marins' influence on Aruban chefs and the rise in vegan options
- Goddess Garden's campaign for reef-safe skincare products
10) Diversity and Discussion in the Vegan Landscape
- Increased diversity within the vegan community
- Greater discourse around vegan lifestyles and their implications
11) Reflections on Work that Aligns with Values
- Challenges in finding a job that matches personal values
- The significance of selecting clients that resonate with one's beliefs
12) Closing Thoughts
- Recap of Sandra Nomoto's contributions to vegan marketing
- Acknowledgment of the evolving nature of social entrepreneurship and responsible consumerism