324 | The Art of Social Impact Storytelling with Tamika Bickham
Our guest this week on the pod is Tamika Bickham. Tamika is the Founder and CEO of TB Media Group. She's an award winning journalist and podcast host who helps CSR and ESG leaders build brand trust and loyalty through non-fiction video production.
This episode is sponsored by the coaching company of the host, Paul Zelizer. Consider a Strategy Session if you can use support growing your impact business.
Resources mentioned in this episode include:
Social Impact Storytelling: Interview with Tamika Bickham
NOTE: While it’s not perfect, we offer a transcript and the below summaries by Castmagic for those who are hearing impaired or who don’t find listening to a podcast enjoyable or possible.
You can read the full transcript of this episode here.
Key Topics and Bullet Points
1. Introduction to Social Impact Storytelling
- Tamika Bickham's personal mission and relevant professional experience as a journalist
- Emphasis on emotional connection before rational information in storytelling
2. Emotional Storytelling in Impact Settings
- The need for authentic, impactful storytelling without manipulation
- Building genuine relationships with story subjects to avoid exploitation
3. Origins of Tamika Bickham's Impact Work
- Her early project with a municipality in Florida
- Initiative connecting high school students with senior citizens
- The successful outcome of the project leading to community recognition and funding
4. Tamika Bickham's Entrepreneurial Transition
- The creation of DB Media Group after leaving her full-time job
- Alignment of passion for storytelling with professional endeavors
5. Strategies for Social Impact Storytelling
- Revisiting one's "why" in impact work
- Real-world strategies for crafting effective, impactful narratives
6. Tamika Bickham's Future Goals
- Aspirations to produce a documentary that fosters understanding and communication
- Utilizing storytelling as a major tool to reach these goals
7. Engaging with Tamika Bickham and Awarepreneurs
- Contact information for Tamika
- Host's invitation for listener topic and guest suggestions
8. Authenticity in Nonfiction Story Production
- Preproduction processes and pre-interviews to ensure content authenticity
- The art of capturing wisdom and distilling stories
- Maintaining focus on key goals and priorities
9. Exploring Impactful Stories
- The fun and curiosity involved in uncovering compelling narratives
- Different types of stories: founder, brand, and impact
10. Outcomes of Strategic Storytelling
- Understanding the desired outcome to craft effective stories
- Examples of different outcomes in the impact space
- A case study: SARA Critical Events Response Application
11. Tamika Bickham's Career Transformation
- Transition from covering negative news to creating positive social impact
- Rewarding experiences from her storytelling career
12. Creating Positive Impact Beyond News Cycle Constraints
- Exploring impactful storytelling methods outside conventional news formats