Our guest this week is Marc Choyt. Marc is the co-Founder of Reflective Jewelry and one of the leading activists for fair trade jewelry in North America. Marc works on marketing and publicity for the company (like the websites), strategic planning, and the like. He also focuses on their supply chain, seeking ways to create jewelry that has exceptional environmental and ethical sourcing standards. Marc is also the author of The Ethical Jewelry Exposé, a new guide that explores the history of misrepresentations in the jewelry industry that seeks to hide the fact that millions of people have died in conflicts financed by precious gems and metals and great environmental and social harm continues to happen despite the narrative mainstream jewelers branding themselves as "ethical" and "responsible".
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