EP 052 Grow Meaningful Relationships with Clients Through Human Centered Branding with Nela Dunato

Our guest this week is Nela Dunato.  Nela is a graphic artist who helps passion-driven service-based businesses and independent creatives to crafting expressive brand identities and exceptional client experiences.  She started in the field in 2005 and launched her company when she found that branding advice for corporations and startups didn't work for service-oriented businesses, such as freelancers and agencies. She created the concept of human centered branding because it excels where corporate and personal branding both fall short.   She recently launched her book, The Human Centered Brand: A Practical Guide to Being Yourself in Business.

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Paul Zelizer