392 | A New Business Model Rooted in Regeneration with Matthew Britt
Bio: Matthew Britt is driven by a lifelong passion for innovation and connection.
He brings more than two decades of entrepreneurial experience to his work redefining how individuals and communities live. As Chief Execution Officer of The Food Biome and a leader in strategy and partnerships, Matthew helps homeowners, companies, builders, and communities integrate smart, regenerative systems for food and water. His work celebrates the global shift toward resilient, abundant living by showcasing world-class innovation in sustainability through education, technology, and hands-on demonstration.
A former national champion hockey player turned entrepreneur, Matthew has built and scaled multiple mission-driven ventures. He is a part owner of Food Forest Abundance, a global movement designing and installing permaculture-based food systems that decentralize food and medicine production. He is also a founding partner of U2Treat, a blockchain company focused on aligning human energy with nature’s regenerative power.
Matthew is deeply committed to helping people reconnect with nature and reclaim self-reliance. By blending advanced technology with timeless natural principles, he works to create systems that generate true abundance. He is also the co-host of Seeds of Abundance, a show spotlighting visionary leaders and entrepreneurs who provide real-world solutions to the world’s greatest challenges.
This episode is sponsored by the coaching company of the host, Paul Zelizer. Consider a Strategy Session if you can use support growing your impact business.
Resources mentioned in this episode include:
Transcript of A New Business Model Rooted in Regeneration with Matthew Britt
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Key Takeaways in A New Business Model Rooted in Regeneration with Matthew Britt
Reclaiming Self-Reliance through Regenerative, Nature-Based Solutions
Matthew Britt emphasizes that the key to abundance lies in questioning mainstream narratives about scarcity and reconnecting with nature’s innate regenerative systems for food, energy, and water. His journey began with a critique of the conventional health paradigm and evolved into empowering individuals and communities to reclaim their autonomy and well-being through sustainable technology and permaculture.
"Nature is naturally abundant. Unfortunately, there's no money in abundance... But my belief is we can switch all of that around by working in harmony with nature and by getting ourselves contributing to our natural environment in a way that we are currently completely turned away from...and that's really where I've dedicated the last decade of my life towards, is helping us reclaim our power."
Innovative Business Models: Affiliate-Centric Sustainability and Regeneration
Matthew Britt and The Commonstead are pioneering an affiliate-driven business model to accelerate the adoption of sustainable solutions. By incentivizing a network of passionate advocates—not just direct sales—The Commonstead aggregates advanced technologies for energy, water, and food efficiency, making it easier for homeowners and businesses to transition towards resilient, self-sufficient systems.
"Not only are we sourcing great products and technologies and services, but we're now incentivizing and empowering, teaching and training people who align with this how to go out there into the market and be advocates, passionate advocates...We incentivize our affiliates to do so."
Collaboration and Community as Leverage for Systems Change
Rather than competition, Matthew Britt stresses the importance of collaboration across traditional business boundaries to address global challenges. Both The Commonstead and Food Forest Abundance aim to foster interconnected networks of change-makers—amplifying impact through demonstration, education, and cooperative sharing of resources and solutions.
"The whole Commonstead business model is collaboration over ego and competition. If we're going to solve some of these real-world biggest problems...we need to collaborate. We have companies who normally would see each other as competition now collaborating...We're looking at the world in a different way. Collaboration over competition. Lose the ego."