301 | New Platform Alert: Impact Measurement with Emily Kane Miller
Our guest this week on the pod is Emily Kane Miller. Emily is the Founder and CEO of Ethos Giving which helps individuals, foundations and companies determine their passion, maximize social impact and put the foundations in place to make it true.
This episode is sponsored by the coaching company of our host, Zelizer Consulting Services.
Resources mentioned in this episode include:
Impact Measurement - an interview with Emily Kane Miller of Ethos Giving
NOTE: While it’s not perfect, we offer a transcript and the below summaries by Castmagic for those who are hearing impaired or who don’t find listening to a podcast enjoyable or possible.
You can read the ffull transcript of this episode here.
Time Stamped Overview
[00:02:03] The need for modern tools for social impact reporting.
[00:06:33] The limitations to how most impact organizations handle data.
[00:07:38] Ethos tracking platform helps organizations track impact.
[00:13:48] Startup funding faces 50% more friction in 2023 . Those organizations with good data are navigating this climate much better.
[00:18:41] Ethos tracking helps manage B Corp certification by tracking various aspects such as vendors, clients, and community support. This eliminates the need to reinvent the wheel in the future and allows for more strategic business development.
[00:20:54] Larger company improves social impact tracking.
[00:25:45] Keeping the spirit of organizations alive using nuanced data and empathetic storytelling..
[00:27:57] Data-driven approach while keeping community soul.
[00:33:30] Platform created for better work and impact.
[00:37:56] Explore your superpower, seek expertise, be open-minded.
[00:42:08] Thank you for listening, we want suggestions.
Key Quotes
The Need for a Social Good Data Tool: "I needed QuickBooks for social good. Like, anyone who's done any accounting, personally or in business knows that QuickBooks is a great tool because it allows you to run information and slice it and dice it by timeline or vendor or quarter or whatever it is."— Emily Kane Miller
Tracking and Leveraging Social Impact: "Our tool really takes a look at all of the ways that the good cape community, as it were, creates benefit for society. And we've broken it down to about 14 different what we call levers."— Emily Kane Miller
The Power of Data: "People are starting to ask for more than the anecdotes they're really hungry for. Know everyone because of Google, has become an investigative reporter, and people really want to understand not just the high level version of what's going on, but really what your impact is and how you substantiate it."— Emily Kane Miller
The Importance of Tracking and Managing Outcomes: "It's not even about adding to the portfolio or creating more programming. It's simply saying, we're already up to all of this. Let's make sure that we're tracking and managing all of the outcomes so that we can substantiate it in a way that helps people understand how legitimate it is."— Emily Kane Miller
The Benefits of Ethos Tracking: "The fact that we can track and manage this work as we go and not have to go back and engage with it retroactively is a huge benefit, number one. And number two, because I have all that data at hand, it helps me to be more strategic in the way we think about business development and storytelling around the firm."— Emily Kane Miller
Tracking Social Impact: "But as you think about the brand and really leveraging 100% of your good work, the products that you donate should be a part of that story too and should be a part of the analysis on what your value is."— Emily Kane Miller
The Importance of Centering the Community: "And I completely agree that if it turns too much into data and meeting benchmarks and metrics and you miss the point, which is that there are real humans or the environment or other community benefits at the heart of this, we've missed the point, right?"— Emily Kane Miller
The Power of Technology in Leveraging Impact: "And as we've built out this piece, it's become very clear that it can leverage our models."— Emily Kane Miller
Unleashing Your Potential: "I think the question for the listeners is what's your superpower? What is it that you're creating in the world that is unique or that you have a powerful vantage point on?"— Emily Kane Miller