EP 011 Actually, Your Principles are a Marketing Asset with Kelly Diels
In this episode, I talk with Kelly Diels, the founder of KellyDiels.com. Kelly's work explores how to market in ways that avoid stereotypical approaches to marketing - ones that use sexist and racist archetypes that actually make injustice worse. And what to do instead to grow your business in ethical and effective ways.
In our conversation, we explore how Kelly got into doing social impact work, how she cares for herself in these poignant times, and the specifics of what her business model looks like.
As always, we'd love to hear your questions and thoughts on this important topic in the Awarepreneurs Facebook group.